Wednesday, July 22, 2009

Web Ads

Web ad I designed for Wood Pond Designs for CraftCult.

More and more people are logging on to the web to shop.  As an indie business owner, how do you spread the word about your shop or craft without breaking the bank?

The answer, Web Ad thumbnails.  These are the small-sized graphics or logos you see either on the side bars or banners of websites and blogs.  Sizes differ depending on the required dimensions from the website or blog owners where you'll be advertising.  Most common are 100 x 100 pixels for thumbnails and 150 x 700 for banners.

It can either be static (plain graphic without animation) or dynamic (animated graphic, you'll see flashing or rotating images and words).   Prices differ according to the complexity of your ad.  Simple, static ones are cheaper.

You can either make your own or hire a graphic designer to create one for you.   If you're at loss which website or blog you'll want to advertise in, I recommend doing a little research prior hand.

Search for sites that's related to your business or products you create and check their visitor statistics if it has good amount of traffic.  Lastly, see if the prices are affordable for you.  Keep in mind that the benefits of placing ads should outweigh the costs you put into it.

Good luck on your web ads!  Feel free to contact me if you need help making one.


Pili said...

Thanks really nice! Kudos to you!

Jennifer Towler said...

thanks again for designing my ad. It goes live on Friday on Craftcult!

Sherie Sloane said...

You're welcome Jennifer. It was a pleasure working with you.