More and more people are logging on to the web to shop. As an indie business owner, how do you spread the word about your shop or craft without breaking the bank?
The answer, Web Ad thumbnails. These are the small-sized graphics or logos you see either on the side bars or banners of websites and blogs. Sizes differ depending on the required dimensions from the website or blog owners where you'll be advertising. Most common are 100 x 100 pixels for thumbnails and 150 x 700 for banners.
It can either be static (plain graphic without animation) or dynamic (animated graphic, you'll see flashing or rotating images and words). Prices differ according to the complexity of your ad. Simple, static ones are cheaper.
You can either make your own or hire a graphic designer to create one for you. If you're at loss which website or blog you'll want to advertise in, I recommend doing a little research prior hand.
Search for sites that's related to your business or products you create and check their visitor statistics if it has good amount of traffic. Lastly, see if the prices are affordable for you. Keep in mind that the benefits of placing ads should outweigh the costs you put into it.
Good luck on your web ads! Feel free to contact me if you need help making one.
Here's the latest jewelry tag I designed for Happy Haven, a popular artisan jewelry online store. I used the logo the designer sent me and used fonts fitting to her business. Purple is the highlight of her color scheme, but we both opted for the white background.
This is to allow different color and style of necklaces stand out when attached to the tag, making the tag more 'color and contrast' friendly.
Although the logo is pixelated, the graphic came out with smooth lines when printed with its final size of 2 x 5 inches.
It's simple, classy and great way to brand your items.
One of today's social media and cyber-networking most powerful tool is Twitter.
Twitter is a free social networking and micro-blogging service that enables its users to send and read each others' updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users - known as followers - who have subscribed to them. (from Wikipedia).
It's a useful service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
But with millions of Tweeters out there, how do you stand out?
The answer - Personalize yourTwitter Pagewith Custom Backgrounds. If you're tweeting about your business, it's an effective way to brand your company and promote your service and products.